• City of Merced

City Announces Giftbar 2.0



Gift cards available for purchase at mercedcares.org




Date: 10/06/2021 FOR IMMEDIATE RELEASE CONTACT: Jennifer Flachman, Public Information Officer209-564-0235


Giftbar Version 2.0 To Provide Greater Buying Power for Residents to Support Locally Owned Small Businesses


MERCED, CA – The City of Merced announced an update to its Giftbar program. Giftbar 2.0 aims to put more spending dollars in consumer wallets for purchases at participating locally owned, small businesses, including restaurants, personal care services, and specialty retailers, in time for holiday shopping.


"As part of the initial rollout, the City received feedback about the voucher program, and in response, we updated the program. Now, vouchers are no longer necessary, and anyone can participate," stated Matthew Serratto, Mayor of the City of Merced.


Giftbar Version 1.0 infused approximately $250,000.00 into our local economy, which benefited consumers and local business owners. Now, we ask our community to help us double this amount this holiday season by visiting mercedcares.com to purchase gift cards which will further support locally owned businesses," concluded Serratto.


The program is live, and gift cards are available from $10 up to the program limit of $75. The City of Merced will match dollar for dollar up to $75. So, spend up to $75 and receive up to $150. The City of Merced is paying the 3% processing fee on each purchase. Participating businesses will cover the $1 processing fee per card and will profit $24.


Anyone can visit mercedcares.com, browse the list of participating merchants and purchase a gift card. Additionally, new businesses are encouraged to participate by signing up at www.mercedcares.com.


Here's how it works:

  • Sign up for an account through www.mercedcares.com.

  • Browse the list of participating merchants

  • Step 1: Choose the merchant and gift card amount.

  • Step 2: Select a card design.

  • Step 3: Enter the recipient's contact information.

  • Step 4: Add an optional photo or video

  • Step 5: Select text or email as a delivery option and select a delivery date.

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